by Dorottya Dvorak 
Events are a huge part of many organisations’ marketing strategies, including handling registrations and communications. Combining multiple platforms and lots of data can be a big challenge. But we can help you to level up your events with Account Engagement in no time.
Throughout this guide, we’ll look at how to manage an event with Account Engagement across all 4 stages:
- Invitation
- Registration
- Event
- Follow-up
We’ll also explore how to make the most of the out-of-the-box features, including some great new releases which make this even easier.
Note! In March 2023 we updated our guide to accommodate the name change from Pardot to Account Engagement. The new version also includes a couple of features that have been released since the first version was published in 2020.
If you want help executing any of your campaigns, you can get in touch with us.