New Report Outlines the Best in the Email Marketing Industry
Earlier today, Dotmailer released the 2016/2017 edition of their annual marketing benchmark report ‘Hitting the Mark’, which explores best practice across top retailers in the US and UK markets. Looking at first impression welcome emails, abandoned cart emails and newsletters with recent promotions, reports like this are extremely useful in understanding what drives customer engagement […]
Read
Three Key Findings from the 2017 Email Marketing Census
It is no surprise that automation, personalisation and mobile optimisation feature highly in this years Email Marketing Census from Econsultancy.
Read
How to Implement Marketing Automation in 5 Easy Steps
You’ve won over your stakeholders and got budgets signed off. Welcome to the world of Marketing Automation! But where to start? As powerful, intelligent and time-saving as these tools are, you cannot just switch them on and go.
Read
What’s all this about CPQ?
If you’re part of the Salesforce ecosystem you may have heard the acronym CPQ but aren’t quite sure what it means. If so, please read on…
Read
Top 10 Most Coveted Roles in Digital Marketing
As years go by, we become more and more reliant on digital platforms, mobile transactions, and can’t imagine our lives without dreaming of a never breaking wi-fi connection. Customers around the world want to use quickly and smoothly working online systems, which means companies don’t have any time to waste and have to respond with […]
Read
Entering the kinetic email age
As marketing channels and techniques continue to grow and evolve along with new technologies or changing audience behaviour, we can usually assume that the old time favourite ‘The Email’ remains a steady companion for any marketer. Yes there have been bumps in the road with the growth of social media (potentially surpassing email consumption, especially […]
Read
“Un-Busy” Yourself: Why Quiet Time Is So Important
“Busy” is pretty much a constant state of operation for almost everyone I know. Being busy is almost a status symbol these days, a display of importance and success. But is it healthy? Do we take enough time to be unbusy?
Read
Track the Impact of Your Salesforce Campaign Like a Shadow Wolf
This helpful guide comes with lots of tips for maximising the use of Salesforce Campaigns one of the most mis-understood or mis-used objects in Salesforce. Potentially one of the richest sources of relevant marketing statistics, we often find that Campaigns have been customised from their original functionality into something completely different. This can cost Sales and […]
Read
A Developer View on Lightning
For a developer focused on delivering solutions for their customers today, Lightning can seem like a lot of change and hassle for little reason.
Read
Why AI and Automation Are Among the Key Marketing Trends to Watch in 2017
Everyone who works in the digital marketing industry must have heard of the rise of marketing automation. With tools like Pardot, segmentation, targeting and positioning quickly and easily is not a distant dream or a fairytale anymore, it is reality. However, automation is not the only marketing technique that could benefit your business. In the […]
Read
How To Keep Your Subscribers Opted-In
An important part of any database management is to honour the email preferences that have been requested by your prospects.
Read
2 Simple Ways to Keep Your Pardot Mailing Lists Fresh
Email marketing is a powerful tool of a digital marketing strategy giving you a chance to share your personalised content with a well-targeted list of prospects.
Read