Emotional triggers are key to better engagement

by Nicola Hodd - October 11, 2016
Emotional triggers are key to better engagement

I’ve always been aware when writing copy or briefing design work that you have to get to the root of the emotional thoughts of your audience in order to trigger a response. Amongst the noise of 1000’s of pieces of content, what is unconsciously going to attract their attention and ensure they take your desired action? Here are some great tips for neuromarketing that you can start using in your campaigns today.


Neuromarketing is about measuring non-conscious response to media and making improvements. People’s behaviour is key. People are exposed to a stimulus, respond at lightning speed, and afterwards think about it. By the time you do your reasoning, you’ve already had an emotional response.


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