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Create your Pardot email templates

Pardot offers you great functionality to easily create mobile-friendly email templates with several design options that you can tailor to...

Should You Embed Video into Your Emails?

I've been asked a few times over recent weeks how to embed a video into marketing emails so I thought...

Goodbye Salesforce Attachments

It's been a while in coming by Salesforce is finally banging the last nail into the attachment coffin in the...

Salesforce’s Time field (Beta) – Why and when to use it

The new Time field which can be found in the sandbox at the moment enables you to easily add a...

Personalisation, Data and Best Practices in Digital Marketing

In a recent online discussion with CXOTalk, McKinsey's top digital marketing adviser Robert Tas shared what he thinks are the...

How do native social media lead gen forms affect marketing automation?

Social Media websites have been stepping up their efforts to keep visitors browsing directly on their platforms rather than being...

Nurture Program Tips For The Savvy Marketer

Dreamforce 2017 stepped up the amount of content for B2B marketers, with one of the more educational sessions being delivered...

What Does Apple’s New Cookie Change Up Mean for Pardot Users?

Apple's new 'Intelligent Tracking Prevention' means that the first-party cookies used by Pardot will be deleted after 30 days of...

Exciting evolution of the Salesforce AppExchange

The growth in the number of Lightning add-ons available in the Salesforce AppExchange is great to see and makes the...

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