Pardot is a great tool for sending out your email campaigns. It provides you with mobile-friendly templates, options to personalise your emails and ways to automate follow-up actions depending on your audience’s engagement.
As part of our email best practice series, we’ll get you started with your first email campaign, ensuring it gets through to the recipient’s inbox, looks great and is delivering results for your business.
Get your emails delivered
Read our top tips for getting your emails past the spam filters and into your prospect’s inbox. We’ll take you through best practice, avoiding spam filters and creating your first mailing lists. Read more here >
Create your email templates
Find out how to design your own email templates with no HTML coding knowledge required. We’ll show you the different options for personalisation and testing your email before you’re ready to send. Read more here >
Our guide to the best Pardot email templates
We take a look at some of the best Pardot email templates and what you can typically use each one for. Read more here >
Sending your first Pardot email – Checklist
Make sure you have everything ticked off before you hit send on that first email campaign! Read more here >
Get the most out of your email campaigns
Learn how to optimise and test your email campaigns to get the very best performance. Read more here >
We hope you find this blog series helpful and that you’re now ready to send and optimise your email campaigns in Pardot. If you need any help getting started with any of these features, feel free to get in touch.
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Pardot offers you great functionality to easily create mobile-friendly templates with several design options that you can tailor to your specific needs. Follow these easy steps to create your first email template:
Choose your template
Whether you need a simple thank you email, a weekly newsletter with several articles or a content-led email within a drip program, choose the template that best suits the information you want to send.
Edit your content
Start editing your content by clicking on the sections of the email you want to amend. It will be brought up into the editor where you can add text, upload images, add hyperlinks and more.
Change the layout
Pardot makes it easy to add or remove sections and move them up or down within the template so you can customise the template to suit exactly what you need.
Sync your text version
Go to the text tab and ‘Sync From HTML’ to create a text version of your email.
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